Devon Baskerville

When you contact HUPO HQ there’s a good chance you’ll connect with co-founder Devon (or ‘Dee-vo’), who is living her dream life both personally & professionally.  Devo has always been passionate about sports and helping others understand and better themselves. She therefore studied Human Movement and Psychology at University, followed by qualifying herself as a Personal Trainer and Coach.  

Devo and Nam (life & business partners) created BET- Breath Enhancement Training 18 years ago and it was through this that Devo realised she had a hidden entrepreneurial gift of program and business development. This has been applied to creating world-class performance & wellbeing programs, workshops & keynotes never experienced before.  BET was a first of its kind and ask us about our Performing Under Pressure Experience using VR (link to website). Through almost 2 decades of working with Olympians, World Class Athletes and highly successful entrepreneurs & businesses, this team-duo went from strength to strength. 

Nams’ passion and gift of simplifying the complicated science behind brain & body performance, into life-changing, digestible sessions, saw him quickly become the face of  BET and NamBaldwin.com.  In the background, Devo masterfully pulled together research to create content, looked at avenues for growth and above all, prioritised the clients’ experience.  This has seen their businesses & demand grow year after year.

It was through Devo’s entrepreneurial drive and Nams flare that HUPO was born and the team grew from two to five almost overnight.  Devo and Nam decided to take on staff to not only build an empire that could reach more people but to realise their full potential in running a business, creating jobs and making a difference in people’s lives.